I've never heard of this brand until Ms Barbie introduced me to it. She has been wearing Superdry for some time, and I don't think I would ever have given it even a second glance if not for the price of one of these!
I was left filling a little silly not having heard about it while I was in Japan. It had all these Japanese characters and seemed to be of good quality. So perhaps I don't know all the brands, but if it was that famous, surely I must have at least glanced at it at one point of my stay in Japan.
I almost wanted to send these pictures to Yuri to verify, then found out that this was actually a British uber brand, inspired from Japan. While doing a quick search, found they have quite an extensive range online too.
Apparently Superdry has gotten such a cult following among Brit celebs due to its winning mix of vintage Americana style and Japanese-influenced designs that even Becks was seen wearing one of these Osaka T-shirts.