Friday, February 17, 2012


I've never heard of this brand until Ms Barbie introduced me to it. She has been wearing Superdry for some time, and I don't think I would ever have given it even a second glance if not for the price of one of these!

I was left filling a little silly not having heard about it while I was in Japan. It had all these Japanese characters and seemed to be of good quality. So perhaps I don't know all the brands, but if it was that famous, surely I must have at least glanced at it at one point of my stay in Japan.

I almost wanted to send these pictures to Yuri to verify, then found out that this was actually a British uber brand, inspired from Japan. While doing a quick search, found they have quite an extensive range online too.

Apparently Superdry has gotten such a cult following among Brit celebs due to its winning mix of vintage Americana style and Japanese-influenced designs that even Becks was seen wearing one of these Osaka T-shirts.


Yap! It's 3088.. said...


funny you should write about this. Yes it's pretty big here. Overpriced too!

§nóflèk said...

Aruden-san : I haven't tried it on myself, but I guess I should even if I can't afford it >.<