Friday, December 07, 2012

asics origami

We have just completed almost 2 weeks of workshops for the Japan project. I was not an active participant, but managed to learn quite a bit about the creative and technical bits of the project.

As I'm naturally piqued by interesting visuals, the first week of creative discussion was naturally more engaging than the 2nd week of technical sessions. One of the videos they shared was an origami depiction of the history of ASICS and Onitsuka Tiger.

It's the first time I get to work in a consumer products company. My previous experiences dealt with mostly the intangible, so it's a bit difficult to quantify the result of work produced.

So it's been really exciting to learn the deep history and value that goes into producing each pair of sports shoe, apparel and equipment. Even with that, it still remains a humble Japanese company. There may not be much luxuries usually associated with large corporations, which is perhaps why the people here are also more down to earth.

I may not have enough space for myself, nor fancy stationery and gadgets, whatmore enough heating in winter. But I get to experience some of the best sporting products ever. Maybe that should motivate me to get back to some form of fitness!


Yap! It's 3088.. said...

I wear the nimbus! The next purchase I hope to get it with a discount from you!;)

§nóflèk said...

Lol sure, you can get as many pairs as you like ! What do I get in return :P
Btw you collecting them here?

licheng said...

this is so very cool!

I support asics...onitsuka tiger :)

§nóflèk said...

licheng : i just bought my first pair of OT last month... at our family sales. something like a treat to myself, but also more because i needed some comfy boots for the cold weather!