Have you noticed how the Big 3 of Malaysia's hypermarkets never fail to place full page full colour advertisements in major dailies almost every single week?
And that in each of these ads they will claim to have the lowest price compared to their competitors?
Of course if you were to look carefully, the items they promote may look similar, but are actually different so there's no way you can make a proper comparison unless you drive to each hypermarket and compare them yourself.
So maybe for this particular week for Hypermarket C, the chicken breast may be cheaper by RM1.99 per kg, that olive oil may be the cheapest at RM29.99, and the latest yoghurt drink going for a song for only RM0.99.
They who stand to gain will be those who actually are looking to buy the chicken breast, the bottle of olive oil and that tub of yoghurt drink this week.
If you were to look for say, a bunch of grapes this week at Hypermarket C and it wasn't advertised as having the cheapest price, you might be offsetting whatever savings you had from the chicken, oil and yoghurt all combined.
For all we know, Hypermarkets C, G and T may be conspiring to take turns to advertise their "cheapest items" of the week.
C : So this week, my pick will be the olive oil la. It's been some time since we had promotion for this imported product.
G : Go ahead, I need to clear my grapes this week. You both can promote your mandarin oranges and Fuji apples if you like.
T : Fine with me, we just ran out of Korean grapes - placing those models in Korean traditional costumes sure helped with the sales! I'm thinking these imported products could do quite well once in awhile...
G : Oh ya? I can't be using Korean models just after yours. Nevermind, I have extra slots for the cherries and wine. Christmas is coming, Santa Claus will do.
C : This sure is fun! I'm glad we had this agreement. We have to look like we're passing the savings to our customers.
T : Of course! This is better than us competing heads-on with each other, trying to figure out which product to put up with the lowest price.
C : Look at it this way, it's win-Win-WIN for ALL of us!
G : *kicks T under the table* Remember, this conversation never took place... Shhhhh...!
More whisperings followed by rounds of laughter as each Hypermarket go their own way after their weekly meeting.